Communications Techniques & Executional Tweeks: What You Can Do to Increase Leads – Sponsored by Travel Lane County
You likely know the frustration of investing in a marketing event/booth and handing leads off to your sales team, only to learn that no action has been taken. You just wasted time and money. Why does this happen? From leads that don’t meet qualification criteria to leads that simply lack critical data – there’s a range of reasons. What if you could improve data collection as well as increase the number of qualified leads by implementing a few simple strategies at your event/on the trade show floor, by understanding the sales mindset and you can turn it around! Improvisation is often thought of as something reserved for entertainers. But honing improv skills provides a boost for business because it empowers people to connect authentically. When your outreach team understands this sales mindset, they will achieve higher results. By connecting more authentically with prospects and capturing better data, sales follow-up improves exponentially. Communication strategies combined with a systematic approach provide a win-win-win for the booth ambassador, sales team, and customer. The course drills down into sales essentials, needed to produce complete, accurate leads. Learn critical marketing & event concepts as well as skills that you can implement immediately.
Learning Objectives:
- Understanding lead categories and conversion points
- Training booth ambassadors to engage on the floor
- Learning improvisation techniques event managers can easily implement
- Collecting actionable, accurate data and its impacts
- Learn communication techniques to engage your target audience in a non-threatening manner, encouraging them to freely discuss their needs.