Tahira Endean, CITP, CMP, DES, CED

Tahira is a curious event producer, passionate about intentional event design in live, virtual and hybrid formats and how we can use technology to enhance the human experience at events and everyday. A believer in life-long she is currently completing her MSc in Creativity and Change Leadership to build upon the industry certifications, Instructors Diploma, Event Management Diploma and Bachelor of Hospitality Management. Stay curious is her motto!

Deeply committed to the industry, Tahira has been recognized for a range of contributions including 2022 Influencers with Northstar Meetings, SmartMeetings Women in Meetings Visionary (2021), MeetingsToday Top 20 Trendsetter (2018), a MeetingsNet Changemaker (2016), the MPI BC Chapter Mentor of the Year (2018) and in 2015 Tahira was inducted into the Meetings Canada Hall of Fame in the Big Idea category. Tahira contributed to the 9^th edition of the CIC Manual which provides the framework for the CMP studies and has had the opportunity to speak around the globe for a variety of event industry conferences.

Driven by a fascination with what we are learning about neuroscience and the power of the five senses to enhance memory, knowledge retention and improve connections, she is continually seeking appropriate ways to design the most relevant incentive. meeting and event environments. As an instructor at BCIT (British Columbia Institute of Technology) she instructed both Special Event Planning and Sustainable Event Management. Tahira also loves travel, cooking, time with her family, and anything with bubbles!