Nichole Beasley has over 15 years of expertise in the entertainment, keynote speaking and special event industry. Nichole’s specialized knowledge of the industry spans entertainment, keynote speakers, event production, planning, operations and more. She believes that every event should have access to the best talent in the market. Nichole is one of the few majority, female owners of a licensed entertainment company in the United States, West End Entertainment. At West End, she oversees a highly specialized team of entertainment specialists partnering with organizations across the globe to create one of kind experiences. She and the team are members of MPI (Meeting Planners International), PCMA (Professional Convention Management Association), IASB (International Association of Speakers Bureaus), IEBA (International Entertainment Buyers Association) and APAP (Association of Performing Arts Professionals).