Jenn Houtby-Ferguson, CMP CMM is passionate about emergency preparedness and risk management. If you’ve met Jenn, her enthusiasm for chai lattes, whales and disaster-talk is contagious (in a non-communicable way!). With an extensive background in marketing, event management and crisis communications, Jenn brings a unique blend of senior leadership experience with destination marketing organizations, hotels and non-profits. A professor at Vancouver Island University, Jenn holds a Masters Degree in Tourism Management, and will finish her doctorate on tourism disaster risk communications some time this decade.Jenn speaks regularly to organizations throughout the Pacific Northwest about crisis communications, reputation risk management and emergency readiness to help everyone be #preparednotscared. In her spare time Jenn is an international communications delegate with the Canadian Red Cross, and cheers on her daughter Ruby at artistic swimming competitions.